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Show don’t tell – Amidst growing global popularity of the Apex Legends Global Series, JSA+Partners worked closely with EA and Respawn PR to strategically invite media to attend and experience the biggest competition of the year firsthand. By granting unprecedented access to reporters, JSA raised positive awareness and told stories beyond tournament logistics and match results – including this piece on the unsung heroes of Apex Legends esports.
Eight years after Exploding Kittens’ launched their flagship card game as the most backed Kickstarter campaign of all time, CEO & Co-Creator Elan Lee has forged a new path forward for the brand into the digital frontier. JSA+Partners leveraged the company’s latest tentpole announcements – from striking a Netflix deal to launching a new preschool category – to secure an in-depth profile on the tabletop game company’s fearless leader.
Under new leadership, Yahoo has made significant progress on its legacy products. JSA+Partners worked closely with Yahoo to help tell an overarching narrative as well as demonstrate momentum across its properties.
When Sphere Entertainment Co. formally launched their new production studio and groundbreaking camera tech, they needed to tell a well-rounded story that captured the gravity of their innovative cinematic tools and the industry implications. JSA+Partners secured an exclusive with Fast Company and conducted thorough pre-briefs with an interview to secure a feature story worthy of the Sphere narrative.
Since she was 18, Cat Valdes was a full-time content creator, growing her YouTube channel to over 1M fans. But after 10 years of creating, she was ready for a change, and joined Jellysmack as Senior Director of Creator Partnerships. To broaden Jellysmack’s speaker bench, JSA+Partners secured a profile on Cat’s successful second act to reinforce Jellysmack’s in leading position in the creator economy.
In preparation for ESL FACEIT Group co-CEO Craig Levine’s appearance on the How Success Happens podcast for Entrepreneur, JSA+Partners put together a comprehensive briefing document that broke Levine’s decades-long tenure in esports down into three key takeaways. The prep resulted in a piece showcasing Levine’s expertise across multiple industries and EFG’s leadership in the games space.
Although it was launched over a decade ago, in recent years SYBO’s hit mobile game Subway Surfers has experienced a new viral resurgence across TikTok, particularly through the viral “sludge content” trend. JSA+Partners quickly leveraged the trend to fold Subway Surfers into broader industry conversations around the intersection of gaming and social media, as well as reach mainstream audiences beyond niche gaming publications. Through the outreach, JSA secured coverage for SYBO in tech and consumer media including Ad Age, Tech Crunch, Yahoo In The Know, VentureBeat, Axios, and more.
Willow Growth Partners engaged JSA+Partners to announce their inaugural fund with the objective to raise the firm’s profile, generate additional deal-flow amongst consumer brands, and create general investor industry buzz. Coverage spanned both tech and business press including: Wall Street Journal Pro Venture Capital, Los Angeles Business Journal, dot.LA as well as key trade publications including WWD and Business of Fashion for a total of 83M UVMs.
