LA Strong
Comms Coalition

What started as an idea to help a few friends impacted by the fires who were pivoting their businesses has turned into a coalition of communications professionals aiming to support small businesses adversely affected by the Los Angeles fires.

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It’s not just us. We’re uniting as comms professionals to support small businesses adversely affected by the Los Angeles fires.

Coalition goals

1

Raise awareness for affected businesses through media relations and thought leadership

2

Develop sustainable campaigns for long-term impact as  it will be a long road to recovery

3

Leverage our communications expertise to help businesses rebuild or pivot their companies

How can I help?

Recovery isn’t going to happen overnight. To help businesses get back on their feet, we need to raise awareness for how they are pivoting. Our scrappy team has already secured some BIG wins for our pro bono clients, who are already seeing direct positive impacts of our work. This is just the beginning. Email us HERE to learn more about how to help or how we can help you.

Who are we helping?

Bonjour Fête

Bonjour Fête is a woman-owned boutique offering premium party supplies and gifts for everyday and holiday hosting. Designed for modern individuals, the company curates trendsetting and innovative products, specializing in high-quality and stylish holiday decor including a handpicked selection of tableware, decorations, favors, and gifts from around the globe. Bonjour Fête exists to celebrate its clients and their love of celebration.

The flagship store in the Pacific Palisades is unusable in its current condition due to smoke and water damage. In the meantime, we’re working to drive awareness for the brand’s products online.

This Girl Walks Into A Bar / This Girl Mixers

Started in 2010, founders and sisters Jordan & Jocelyn created This Girl Walks Into A Bar, a boutique bartending company, to offer a white-glove service to residents and businesses looking for skilled, professional, and friendly bartenders. The company and its sister enterprise, This Girl Mixers, offer a range of products including custom bartending, alcoholic drink mixes, snacks, and more. The team has collaborated with over 140 local bartenders who rely on This Girl Walks Into A Bar to connect them with opportunities to mix drinks and liven up parties.

Due to the fires in the Pacific Palisades, This Girl Walks Into A Bar’s bartending equipment, uniforms, mixology tools, and supplies were lost, forcing the business to close its doors. However, This Girl Mixers fortunately shipped its largest production to date to a nearby facility just weeks before the fires, preserving the majority of its product and keeping the business afloat. The companies’ founders are now focusing on This Girl Mixes as they regroup, support each other, and rebuild their family business.

BoxUnion

BoxUnion is an LA-based full-body workout that blends boxing, HIIT, strength, energy, community and, of course, your favorite music. Classes encourage guests ranging from beginners to experienced enthusiasts to put on their gloves, find their flow, and let their inner fighter out. BoxUnion offers its 45-minute classes at three locations: Santa Monica, Robertson, and Sherman Oaks.

Both of BoxUnion’s founders, Felicia and Todd, lost their homes to the LA wildfires, as did many of the company’s members. As they began to rebuild their lives, they also used BoxUnion as a tool to support other impacted residents, including offering clubs for showers, workouts, or retail space, replacing members’ destroyed gloves, and offering free classes for evacuees and first responders and their families – those who may need a positive outlet to relieve their emotions most.