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Your PR Partners
We connect people with your brand
We elevate, validate, and communicate brands across digital media, consumer technology, and gaming & esports through innovative PR solutions.
Partner with us to better share your stories with the world.
Partner with us to better share your stories with the world.
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Brands we've partnered alongside
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More than an agency,
we're a partnership.
We are not a "buy-and-bye" PR firm. We act as an extension of your team and work with you to strategically understand your business and contextualize your brand's story, time and again.
We call them solutions,
not services
Strategic Counsel
Create communications plans that include objectives, strategies, tactics, and competitive analysis.
Positioning + Messaging
Evolve the company narrative by developing overall positioning, compelling messaging, and industry viewpoints.
Media Relations
50+ years of results-driven media relations across business, technology, advertising, entertainment, gaming, esports, and consumer press outlets.
Crisis Communications
Deliver crisis management and strategic communications counsel at the time you need it most.
Thought Leadership
Move the needle by securing high-profile speaking opportunities and awards.
Content Development
Draft bylines, quotes for industry news hijacking, LinkedIn posts and other content to raise visibility.
Data Analysis
Measuring earned media isn’t easy. We built our own tech that we use to track, measure, and analyze the impact of PR
Internal Communications
Engage your employees to make sure your internal aligns with external communications
I had the privilege of working closely with Jennifer and her incredible team at JSA, and I can confidently say they were far more than a PR agency; they were an extension of my team and, in many ways, of me.
Ryan Donegan
Head of Communications, Jellysmack
With their proven expertise in gaming, esports, and entertainment, JSA is our trusted PR agency in the U.S. JSA handles our well-known brands and products like ESL and DreamHack, as well as the fast growing mobile esports tournament, the Snapdragon Pro Series.
Daniel Ackermann
Vice President of Corporate Marketing and Brand, ESL FACEIT Group
I worked with JSA+Partners previously and when I joined SYBO there was no question in my mind they were the partner we needed. The JSA team has a deep knowledge of the gaming and broader entertainment industry and continuously goes the extra mile to set us up for success.
Phil Hickey
CMO, SYBO
I've had the pleasure of working with JSA+Partners at both CBS Interactive and now Yahoo. Jenn and team have provided unparalleled strategic counsel and media relations expertise. I would highly recommend JSA to anyone looking for digital media/consumer tech PR pros.
Jim Lanzone
CEO, Yahoo
JSA+Partners has been an invaluable asset to EA’s esports initiatives. The team’s strategic thinking and industry insights have helped us to elevate our esports strategy and get results.
Monica Dinsmore
Senior Director, Esports Brand & Marketing, EA
We were skeptical of PR firms until we met JSA+Partners. They know how to align their communications goals with our business objectives, and we have seen the impact on our bottom line.
Carly McGinnis
President of Exploding Kittens
The JSA+Partners team has done a remarkable job communicating our complex business narrative in a way that resonates with our target audiences.
Mike Sepso
Co-founder & CEO of Vindex
ESL FACEIT Group
In preparation for ESL FACEIT Group co-CEO Craig Levine’s appearance on the How Success Happens podcast for Entrepreneur, JSA+Partners put together a comprehensive briefing document that broke Levine’s decades-long tenure in esports down into three key takeaways. The prep resulted in a piece showcasing Levine’s expertise across multiple industries and EFG’s leadership in the games space.
Yahoo
Under new leadership, Yahoo has made significant progress on its legacy products. JSA+Partners worked closely with Yahoo to help tell an overarching narrative as well as demonstrate momentum across its properties.
EA
Show don’t tell – Amidst growing global popularity of the Apex Legends Global Series, JSA+Partners worked closely with EA and Respawn PR to strategically invite media to attend and experience the biggest competition of the year firsthand. By granting unprecedented access to reporters, JSA raised positive awareness and told stories beyond tournament logistics and match results – including this piece on the unsung heroes of Apex Legends esports.
SYBO
Although it was launched over a decade ago, in recent years SYBO’s hit mobile game Subway Surfers has experienced a new viral resurgence across TikTok, particularly through the viral “sludge content” trend. JSA+Partners quickly leveraged the trend to fold Subway Surfers into broader industry conversations around the intersection of gaming and social media, as well as reach mainstream audiences beyond niche gaming publications. Through the outreach, JSA secured coverage for SYBO in tech and consumer media including Ad Age, Tech Crunch, Yahoo In The Know, VentureBeat, Axios, and more.
Sphere
When Sphere Entertainment Co. formally launched their new production studio and groundbreaking camera tech, they needed to tell a well-rounded story that captured the gravity of their innovative cinematic tools and the industry implications. JSA+Partners secured an exclusive with Fast Company and conducted thorough pre-briefs with an interview to secure a feature story worthy of the Sphere narrative.
Exploding Kittens
Eight years after Exploding Kittens’ launched their flagship card game as the most backed Kickstarter campaign of all time, CEO & Co-Creator Elan Lee has forged a new path forward for the brand into the digital frontier. JSA+Partners leveraged the company’s latest tentpole announcements – from striking a Netflix deal to launching a new preschool category – to secure an in-depth profile on the tabletop game company’s fearless leader.
Jellysmack
Since she was 18, Cat Valdes was a full-time content creator, growing her YouTube channel to over 1M fans. But after 10 years of creating, she was ready for a change, and joined Jellysmack as Senior Director of Creator Partnerships. To broaden Jellysmack’s speaker bench, JSA+Partners secured a profile on Cat’s successful second act to reinforce Jellysmack’s in leading position in the creator economy.
Willow
Willow Growth Partners engaged JSA+Partners to announce their inaugural fund with the objective to raise the firm’s profile, generate additional deal-flow amongst consumer brands, and create general investor industry buzz. Coverage spanned both tech and business press including: Wall Street Journal Pro Venture Capital, Los Angeles Business Journal, dot.LA as well as key trade publications including WWD and Business of Fashion for a total of 83M UVMs.
Bringing back therelationship in public relations